Credit Union boardrooms often share a common question in regard to the introduction of a wealth management program, namely: “Do wealth management services pose a cannibalization threat or growth risk to our deposit base?” Although a valid concern, the evidence fortunately shows that an advisory model wealth management program actually serves as a catalyst for deposit growth. Growth Through Deeper Relationships & Data Insights Deepening Member Relationships: Wealth management opens doors to deeper, advisory-based relationships with members. As advisor(s) guide members through their financial plan and investment strategies, their trust in their credit union strengthens, often leading to an increase in deposit balances and use of other banking services. Deposit Retention through Comprehensive Services: Members are less likely to transfer funds to external institutions if they receive both banking and investment services under one roof. This retention inherently safeguards and potentially increases the deposit base. Stocks & Bonds Trade Lower as Interest Rates Continue to RiseMonthly Market Summary
In the ever-evolving world of employee benefits and financial well-being, workplace banking has taken center stage. Employers are increasingly recognizing that workplace banking programs can be more than just a means to streamline payroll and direct deposit; it's about providing a comprehensive toolkit for employees to manage their finances effectively. This includes offering access to financial education, resources, and tools that empower employees to make informed financial decisions. Credit unions have a golden opportunity to distinguish themselves and cultivate enduring value for their Select Employer Groups (SEGs). By strategically integrating 401(k) plans, comprehensive financial advisory services, and Health Savings Accounts (HSAs) into their SEG programs, credit unions can adeptly address a wider spectrum of financial needs, resulting in a more competitive SEG offering, heightened member loyalty and market prominence. Retirement Plans
A well-structured 401(k) plan is a powerful tool for SEG employees to secure their financial future. It provides a structured platform for them to save and invest for retirement, aligning with their long-term goals. CUs that offer 401(k) plans can set your credit union apart from competitors and make you an attractive choice for SEGs looking for integrated and comprehensive financial services. Workplace Financial Advice Employers want workplace banking programs that include access to financial education, resources, and tools to help employees manage their finances more effectively. Lexington, KY — KUE Federal Credit Union has partnered with Polaris Financial’s Credit Union Wealth Group (CU Wealth) to offer fiduciary financial planning and investment management services to its members. KUE FCU is dedicated to providing a full range of quality, convenient services at competitive prices in order to meet the needs of its over 3,000 current and future members. The expansion of services to include wealth management continues this dedication. KUE FCU members will now have access to a dedicated financial advisory team who may provide financial advice, planning, and investment management services. The full-service program provides support for the credit union, including: program management, marketing, compliance, technology and back office support.
All members will have access to a variety of services within financial planning and investment management. ● On-demand dedicated financial advisors ● Advisor managed investment portfolios ● Financial planning, investment management, & estate planning services ● Digital onboarding and member portal Stephanie Gillis, CEO & Manager at KUE Federal Credit Union, on the partnership: “At KUE Federal Credit Union we are always looking for ways to enrich our relationships with our members. As more members have inquired about investment opportunities, we knew it was important to find a partner that valued and respected our members and their needs as much as we do. We believe we have found that with our new partnership with Credit Union Wealth Group. We are excited to offer this new benefit to our members!” At Polaris Financial, we believe that estate planning is an important part of any comprehensive wealth management program. That's why we are excited to announce that trust and will services are available as part of our bank and credit union programs!
Trusts and wills can be made available to everyone and are a great way to engage your customers or members. This will also generate additional revenue for banks and credit unions as part of their wealth management programs. With our trust and will services, clients can have peace of mind knowing that their assets will be managed and distributed according to their wishes. Our experienced financial advisors will guide clients through the entire process of creating a personalized plan that reflects each clients’ unique needs and goals. We are dedicated to providing clients with the necessary services and support to make informed decisions about their legacy and the future of their loved ones. Easily expand your customer and member offerings today. Contact us today to learn more about how your bank or credit union can benefit from our trust & will services and our wealth management programs. Decatur, GA — MembersFirst Credit Union has partnered with Credit Union Wealth Group (part of Polaris Financial) to offer fiduciary financial planning and investment management services to its members. MembersFirst serves over 30,000 members with more than $375 million in assets throughout the greater Atlanta area. MembersFirst continues their unwavering commitment to members by now providing access to a dedicated financial advisory team who can provide financial advice, investment management, and estate planning services. The turnkey program is full service, providing support for the credit union as well, including program management, marketing, compliance, technology and back office support.
The Credit Union Wealth Management program aligns well with the MembersFirst service pillars of exceeding member expectations, integrity without exception, and teamwork to achieve optimum results. Members are invited to speak with the available advisors to discuss their financial goals and make a plan for success. Members using the services have access to:
Ayoka Stewart, Vice President of Marketing at MembersFirst Credit Union, on the partnership: “Expanding our credit union offerings with value-added products and services is important to us at MembersFirst. We searched for a long time to find the right Wealth Management and Financial Planning partner for our credit union. Credit Union Wealth Group will meet the unique financial planning needs of our members as they progress through various life stages and fit well with our business model. This partnership will complement our existing Financial Wellness program and allow us to remain competitive as the requirements of our growing and diverse membership continue to evolve.” Telhio Credit Union partners with Credit Union Wealth Group to offer wealth management services4/19/2023
Columbus, OH — Telhio Credit Union has partnered with Credit Union Wealth Group (CU Wealth) to offer fiduciary financial planning and investment management services to its members. This new wealth management program, delivered by professional financial advisors, complements the credit union's already wide array of financial products & services.
Members will now have access to a dedicated financial advisory team who can provide financial advice, planning, and investment management services. The full-service program provides support for the credit union as well, including program management, marketing, compliance, technology, and back office support. Members are invited to speak with the available advisors to discuss their financial goals and make a plan for success. Members using the services have access to:
Chad Maze, Chief Operating Officer of Telhio Credit Union, on the partnership: “Frictionless services and added value to our members are critical aspects of our decision making when we look to offer new products. Telhio is excited to be able to offer our members a more comprehensive suite of services for every level of financial planning to support self, family, and business needs. As our members look to establish a plan to manage their financial legacies, they now have a trusted partner with whom they consult through Telhio Investment Services.” Niagara Falls, NY — Encompass Niagara Federal Credit Union has partnered with Polaris Financial’s Credit Union Wealth Group (CU Wealth) to offer fiduciary financial planning and investment management services to its members. Encompass Niagara FCU proudly provides quality services at the lowest possible price for its members. Striving to provide their members with the lowest rates for loans and best rates for savings, the credit union will now also be able to offer accessible, professional, dedicated financial advisors to work with the membership. The full-service wealth program provided by CU Wealth includes dedicated financial advisors, program management, marketing, compliance, and back office support. Members may work with their advisor at their own convenience towards a variety of financial goals.
All members will have access to a wide range of services within financial planning and investment management.
Alaina Moeller, Manager at Encompass Niagara Federal Credit Union, on the partnership: “We care about our members' financial health and well-being. This partnership will make it possible for our members to build a stronger financial portfolio to better their future.” Garden City, KS — Golden Plains Credit Union has partnered with Credit Union Wealth Group (CU Wealth) to offer fiduciary financial planning and investment management services to its members. The addition of wealth management delivered by professional financial advisors will expand the credit union's already wide array of financial products & services. GPCU members will have access to a dedicated financial advisory team who may provide financial advice, planning, and investment management services. The full service program provides support for the credit union as well, including program management, marketing, compliance, technology and back office support.
Members are invited to speak with the available advisors to discuss their financial goals and make a plan for success. Members using the services can have access to:
Michael McDermott, Manager at CU Wealth Group (Polaris Financial), on the partnership: “We’re thrilled to be working with the Golden Plains Credit Union team and their members. GPCU is dedicated to providing valuable services to their members and making a positive difference in their lives - the addition of the wealth management program will continue that effort. GPCU members will be invited to receive financial advice and services from professional wealth advisors to help them achieve their financial goals.” About Credit Union Wealth Group (Polaris Financial): Credit Union Wealth Group, part of Polaris Financial, is a nationwide Registered Investment Advisor that specializes in providing credit unions and banks with turn-key, fee-only wealth management programs. Polaris’ Credit Union Wealth Group works to service the credit union channel. To learn more please visit www.cuwgroup.com. Investment products and services are offered independently through Credit Union Wealth Group. Investment accounts are custodied at Interactive Brokers Group, LLC, member of FINRA/SIPC. Credit Union Wealth Group and Golden Plains Credit Union are not affiliated. Products and services made available through Credit Union Wealth Group are not insured by the NCUA or any other agency of the United States and are not deposits or obligations of nor guaranteed or insured by any credit union or credit union service organization. Products and services offered through Credit Union Wealth Group are not NCUA insured. These products are subject to investment risk, including the possible loss of principal amount invested. BOWLING GREEN, KY –Service One Credit Union is partnering with Polaris Financial’s Credit Union Wealth Group (CU Wealth) to provide fiduciary financial planning and investment management services to its members.
“We are very excited to give our members access to the full-service wealth program provided by CU Wealth,” said Jonathan Turner, Service One Retail Relationship and Sales Manager. “With its dedicated financial advisory team, retirement and life event planning services, professionally managed investment portfolio, 401k review and advice, and digital client portal and financial planning tools, CU Wealth, will give our members the tools to help them on their financial journey.” Michael McDermott, Wealth Advisor at CU Wealth Group (Polaris Financial), on the partnership: “We are grateful to be chosen as the wealth management partner for Service One Credit Union and its members. Our Wealth Management Program is rooted in similar values of accountability, teamwork, integrity, and flexibility which aligns well with the vision, mission, and values at Service One CU. We look forward to joining the team and members to help create lifetime financial relationships and positive impacts on those we serve.” |
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